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Ulaanbaatar, Mongolia
CNN
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Due to its remoteness and short summer season, Mongolia has long been a destination overlooked by travelers.

But as the country moves to further open up to tourism by easing its entry conditions for international visitors and upgrading its infrastructure, 2023 might just be the best time yet to get there.

Here are 10 reasons travelers should start planning their long-dreamed-of Mongolia visit now.

With the government of Mongolia declaring 2023 through 2025 the “Years to Visit Mongolia,” citizens from an additional 34 countries can now visit the country visa-free through the end of 2025.

The addition of several European countries, including Denmark, France, Greece, Italy, Norway, Spain, and the UK, as well as Australia and New Zealand, now brings the total number of countries and territories on the visa-exempt list to 61.

The full list is here.

After years of delays, a pandemic and several controversies, the newly built Chinggis Khaan International Airport finally opened in the summer of 2021.

With the ability to handle approximately 3 million passengers a year (double that of the old airport), the addition of 500 new aircraft parking spaces and the infrastructure to support an increase in domestic as well as budget flights, the airport is a welcome addition to the country’s efforts to grow tourism.

Budget flights to Hong Kong from EZNIS Airways have been relaunched since the airport’s opening, and talks to resume direct flights to the United States are reportedly underway.

The recently opened Chinggis Khaan Museum offers a beautiful, fresh look at Mongolia’s tumultuous history.

With more than 10,000 artifacts spanning over 2,000 years, the museum explores the history of the Mongols and the empire they created – and eventually lost.

The museum’s artifacts are presented over eight floors, with six permanent and two temporary exhibition halls. Guided tours are offered in English every Saturday and Sunday from 10 a.m. to 4 p.m. free of charge.

When most people think of Mongolia, music festivals and conservation-focused art installations in the heart of one of the world’s largest deserts are the last things to come to mind.

But that’s all changing thanks to festivals like Playtime, Spirit of Gobi, INTRO Electronic Music Festival and the Kharkhorum 360 Visual Art & Music Experience.

Placing international bands, DJs, and musicians from around the world alongside Mongolia’s eclectic mix of rappers, bands and folk singers, the country just might be one of the world’s most underrated places for festival lovers.

The annual Naadam event has always been a great reason to visit Mongolia, but now that the festival has just celebrated its 100 year anniversary, 2023 is as good a time as ever to attend.

While the festival’s origins are rooted in the days of Genghis Khan, when he used horse racing, wrestling and archery competitions to keep his warriors in shape between battles, Naadam only officially became a national holiday 100 years ago.

Today, the festival – held in Ulaanbaatar at the National Sports Stadium, has a few more bells and whistles than it did during the days of the Great Khan.

A seat at July 11’s opening ceremony is always one of the hardest tickets to score in town.

Try your hand at archery the Mongolian way

Mounted archery is seeing a resurgence in Mongolia thanks to guys like Altankhuyag Nergui, one of the most accomplished archers in the sport and his archery academy, Namnaa.

Here, locals learn the fundamentals of Mongolian archery before mounting a horse and taking their new found skills to another level.

In the summer months, students and academy members put on weekly shows for interested spectators. The academy also offers day-long training sessions for those wanting to try this intense sport.

Speaking of giving life to Mongolia’s most ancient traditions, the resurrection of Mongol bichig, or the traditional Mongolian script written from top to bottom and read from left to right, has also seen a major resurgence in recent years.

Visit the Erdenesiin Khuree Mongolian Calligraphy Center in Karakorum to learn from master calligraphist Tamir Samandbadraa Purev about this important cultural heritage. And, while you’re there, browse the yurts filled with Tamir’s works.

Pair the release of Husqvarna’s new Norden 901 Expedition motorbike with Nomadic Off-Road’s newly announced Eagle Hunter Tour, and you have one of the fastest adventures in Mongolia.

The tour takes six riders 1,700 kilometers from Ulaanbaatar to Bayan-Ulgii, where riders eventually meet their hosts, Mongolia’s famous eagle hunters.

The only thing faster than this adventure is the rate at which Nomadic Off-Road’s tours sell out.

Professional musher Joel Rauzy has been leading dogsledding tours across the frozen Lake Khuvsgul for 18 years.

With fewer crowds, lower hotel rates and the chance to see one of the largest freshwater lakes in the world completely frozen over, winter in Mongolia is something else to see and experience.

Rauzy’s company, Wind of Mongolia, offers tours of the lake, where each person is assigned their own sled and dogs for the journey. Following Rauzy’s lead, mushers will make a loop of the lake. Activities include ice fishing, while travelers stay in winterized yurts and spend time with nomadic families along the journey.

Scandinavian design hits Mongolia at Yeruu Lodge

Nestled in the heart of Selenge province on the Yeruu River, Yeruu Lodge is the brainchild of Norwegian founder Eirik Gulsrud Johnsen, who first visited Mongolia in 2017.

With a minimal Scandinavian-style restaurant and dining area, a handful of fully kitted out yurts for guests to stay in, two pétanque courts, kayaks, a driving range, mountain bikes and a yoga area, the lodge is a destination for nature lovers.

Completely off-grid, the lodge runs off solar panels, uses of thermal heating, and all of the property’s water comes from an on-property well and is recycled after use.

Additionally, all glass, metal and plastic used at the lodge is also recycled, and food waste is turned into compost used to grow vegetables, berries and herbs onsite.

The lodge is set to open in April 2023.

CNN
 — 

Now that the Fall-Winter 2023 catwalks have been disassembled, it’s clear one trend was more pervasive than any collective penchant for ruffles, pleated skirts or tailored coats.

Across runways in New York, London, Milan and Paris, there was a notable scarcity of plus-size models. This comes at a time when there are five injectable medications which can be used as appetite suppressants currently available by prescription in the US, stirring much conversation; a sixth medication, Rybelsus, is taken as an oral pill. Two are officially approved in the UK — the largest influx of weight loss medication seen in the country in almost a decade.

In recent months, injectables such as Wegovy and Ozempic — which share the same active ingredient, semaglutide — have been widely reported as Hollywood’s worst-kept weight loss secret. (Ozempic is intended for use primarily to treat Type 2 diabetes.) Comedian Chelsea Handler claimed her “anti-aging doctor just hands (Ozempic) out to anybody” while appearing on a podcast in January. Even Elon Musk tweeted last year about being on Wegovy.

For many fashion commentators and diversity advocates, the Fall-Winter 2023 runways were in sharp contrast to the (albeit limited) progress and heady promise of recent seasons. This rollback has been widely criticized in the style media as such. And its potential impact is being assessed more broadly: With the rise of these weight loss panaceas, the pursuit of size zero is now just a prescription away.

In 2020, Jill Kortleve and Paloma Elsesser became the first models outside of a sample size to walk for the Italian fashion house Fendi. (Traditionally, a sample size falls between a US 0-4.) British label Erdem entered the plus-size market in 2021, extending its offering to a UK size 22 (or US size 18). And in January 2022, Valentino made headlines after its haute couture show featured a broad spectrum of body types. But this season, there was a visible lack of curve bodies on their runways — or many others.

Fendi and Valentino did not respond when contacted by CNN, while Erdem declined to comment.

According to fashion search engine Tagwalk, the number of mid and plus-size models dropped by 24% in comparison to Spring-Summer 2023. Similarly, a size inclusivity report conducted by Vogue Business found that 95.6% of all looks presented for Fall-Winter 2023 were in a size US 0-4. For context, industry market firm Plunkett Research estimated in 2015 that 68% of American women wear a size US 14 or above.

“It was a definitive backslide,” said IMG model agent Mina White, who represents plus-size and curve supermodels including Elsesser and Ashley Graham. “It was frustrating to see some of these designers not using curved bodies where they had in the past.” Fendi and Valentino did not respond when contacted by CNN, while Erdem declined to comment.

“Watching somebody like Ashley Graham attend the front row for so many of these major houses in full looks (provided by the designer), it was frustrating,” White continued. “They wanted to utilize her image and her social following to command a certain space in the market, but they didn’t want to be reflective on their runways.”

For others, even the term “backslide” was too generous. “Slipping back from… what? A glorious time when the average American woman (size 16) was as present on the runways as she is in everyday life? A time when fashion ads cast as many ‘plus-size’ and ‘mid-size’ women as ‘straight-size’ women?” fashion journalist Amy Odell wrote in her Substack newsletter of this past season’s runways. “No one needed any data to understand that representing a wide array of body shapes and sizes in runway shows or in fashion imagery is not a priority for the industry.”

That said, a handful of — mostly smaller — brands pushed ahead this season. In London, emerging labels Di Petsa, Karoline Vitto and Sinead O’Dwyer showcased lineups of size-diverse models. Inclusivity at Christian Siriano, Coach, Kim Shui, Collina Strada and Bach Mai stood out in New York; while in Paris, Belgian brand Esther Manas — a consistent flag-bearer for size diversity — staged one of the city’s most refreshing runways with an assortment of fun, sensual, feminine looks that complimented a range of bodies.

There was also a smattering of mid- and plus-size castings to be seen elsewhere: Off-White and Michael Kors, for example, featured a few such models. At Harris Reed’s debut for Nina Ricci, Precious Lee opened the show — which also featured three more plus- and mid-size models.

Fashion samples and sample size pieces are one-off garments made before an item is mass-produced, typically to be worn during runway shows. Prioritizing the same body type in sample sizes means runway models are more easily interchangeable, saving fashion houses time and money if someone were to drop out or get sick during or after the casting process for a show.

It’s also partly why, according to White, casting curve models is still an uphill battle. She says she introduces brands to new faces months in advance of runway season, with their specific measurements up-top and easy to read in all correspondence. “I want to be ahead of that,” White said. “So I’m never told ‘Oh, we wanted to make it work, but we didn’t have her size’ or whatever that conversation might look like.”

But despite her efforts, she says she’s frequently told it’s too much of a “financial lift” to make larger samples — even by legacy brands. “I get very upset when brands say that,” White said. “I don’t believe that it is, I believe that it’s people not being properly educated on how to do this right.”

Beyond the lack of representation, White notes it’s painful for plus-size consumers to watch brands leverage resources to create custom, made-to-fit pieces for celebrities — all the while claiming the pot is empty for more inclusive runway samples.

London-based stylist and editor Francesca Burns agrees sample sizes are part of the problem. In 2020, Burns went viral after she posted on Instagram about a fashion job gone wrong. She says she was sent five looks to style from Celine, none of which fit the size UK 8 (US 4) model booked for the shoot— an 18-year-old on her first job in the business. The experience left her “horrified,” Burns told CNN, recalling what she saw as the model’s shame and embarrassment. “Looking into this girl’s eyes,” Burns said, “she shouldn’t have felt like that.”

Burns’ post, which called the current system “unacceptable,” was picked up widely in the fashion media. (When reached by CNN, Celine declined to comment on the incident.) “Ultimately, the desire to see change has to be there,” Burns said. “And I wonder whether luxury has that desire?”

Progress has been slow, but not entirely inexistent. Across fashion campaigns, magazine covers and editorial shoots, there is a growing enthusiasm for inclusivity. “I see the options rolling in for the plus-sized talent, and they’re great offerings,” said White. “Great, strong editorials and covers and campaigns. But I do feel like without the clothes, we are going to go back to see more naked curve stories, or lingerie curve stories or a curve girl in a trench coat. That’s what I don’t want.”

For British Vogue’s April issue, unveiled March 16, Elsesser, Lee and Jill Kortleve were dubbed “The New Supers.” Preceding the cover story is a letter written by editor-in-chief, Edward Enninful commending the models for “leading the way” and holding “powerful space” in the industry.

“Catwalks are once again under scrutiny for a stark lack of body diversity,” read the magazine’s Instagram caption, unveiling the cover. “But this cover was not conceived as a statement. It is a crowning of an all-powerful trio, the supermodels for a new generation.”

But many online were quick to point out the disconnect: Two of the Saint Laurent Spring-Summer 2023 dresses were modeled by plus-size women, though they are not available to buy in most plus sizes.

In his own social media post, Enninful wrote about his disappointment at the Fall-Winter 2023 runways. “I thought I had gotten into a time machine. Show after show dominated by one body type, so many limited visions of womanhood… one prescribed notion of beauty prevailed again, and it felt like the reality of so many women around the world were being ignored.”

But for White, the power rests within the entire industry — not just at the feet of brands. “I really do believe there should be an industry standard between the (Council of Fashion Designers of America), the British Fashion Council and key editors at some of these major mass market magazines,” she continued. “If there was a call-to-action from these figureheads saying, moving forward samples need to be readily available for a few different body types, we would see significant and impactful change.”

Burns agrees there must be a trickle-down effect. “I think a lot of responsibility is put on young designers to solve all these issues around sustainability or issues around body inclusivity,” she said. “It’s important that the big powerhouses, which have the capacity to action change, really take some responsibility.”

On March 8, Wegovy — developed primarily as a treatment for those living with obesity and weight-related conditions — was approved in the UK. It’s the second injectable weight management medication to be made available with a prescription via the country’s National Health Service (NHS) in about 3 years, after almost a decade of quiet. Before 2020, the last weight loss medication was approved in the UK was in 2010.

Similarly, the US has now approved three weight management injections: Wegovy, Saxenda and IMCIVREE. Medications for type-2 diabetes like Mounjaro and Ozempic are not FDA-approved for weight loss, though some doctors are issuing them at their own discretion.

While these medicines are a revolutionary tool for those who struggle to lose weight for genetic or medical reasons, they are at risk of being abused.

Semaglutide, the active ingredient in Wegovy and Ozempic, was originally developed for treating type-2 diabetes. It quells hunger signals to the brain by mimicking the hormone glucagon-like peptide-1 (GLP-1). “It can slow how quickly your stomach empties out and may give you a little more feeling of feeling full,” said Dr. Robert Lash, an endocrinologist and Chief Medical Officer of the Endocrine Society in Washington, D.C. In clinical trials, over a period of 68 weeks, participants who used the medication in conjunction with eating fewer calories and increasing their physical activity on average lost around 15% of their body weight compared to 2.4% of those using a placebo, according to the manufacturer Novo Nordisk.

On March 13, the European Medicines Agency issued a statement warning of an Ozempic shortage that could continue through the year, urging doctors to prioritize prescriptions to diabetics. “Any other use, including for weight management, represents off-label use and currently places the availability of Ozempic for the indicated population at risk,” read the release.

Patients typically need a BMI of 27 or higher (along with another weight-related condition like high blood pressure or diabetes) or have a genetic predisposition towards obesity to be prescribed such appetite suppressant medication by their doctor. But talk of these injectables has been sweeping the West. In January, the New York Times reported on the term “Ozempic Face,” coined by a New York-based dermatologist who reported treating several patients with a hollowed-out appearance that can come with rapid weight loss. By the end of February, the medication had made it to the cover of New York Magazine in a feature titled “Life After Food?” Adverts for GLP-1 injections are even blanketing New York City subway stations.

And across social media, online forums and private group chats, some people looking to lose weight for primarily aesthetic purposes are searching for a way to skirt the requirements.

“I was just looking for a way to lose a few pounds, like 10 to 15 at most,” said one 30-year-old American woman, who wished to remain anonymous, in a phone interview. She scoured social media and forums for guidance on securing a weight loss drug. “I’m certainly a normal BMI, I just have a trip to Mexico coming up and I want to look really good,” she said.

Although she says she found a way to access Wegovy, she decided against the medication after considering the cost (which can reach more than $1,000 a month without insurance). “I’ve always very much fit the societal standard but lately I was just like f*ck it, I want to be skinny,” she told CNN.

Dr. Lash emphasized the importance of taking weight loss drugs only with medical supervision and a valid prescription. “If somebody was a normal weight and they took this drug because they thought they could be even thinner than they are now, that could lead to complications,” he told CNN, warning of nausea, vomiting, diarrhea and even gallbladder problems. “These drugs are not benign, they do have side effects involving the GI tract. There’s no such thing as a free lunch.”

Every body is invited

Fashion has long promoted size 0 as the ultimate virtue — regardless of its viability for many people, or any health risks. And now with the accessibility of accelerated weight loss medication, the stakes are even higher. For Burns and White, the industry is responsible for amplifying a new, more inclusive vision of beauty.

“There’s a very archaic way of looking at women over a size 16 and just assuming that they’re unhealthy or uneducated or unstylish. Or don’t have the resources to buy into luxury,” said White. “The reality is the same women these brands are alienating in their fashion space are the same women running out to buy their handbags, shoes, perfumes, cosmetics and skincare.”

Not only do designers need to create clothes with this consumer in mind, according to White, but they need to be seen on the runway, too.

“It shouldn’t be a conversation. It should just be normalized that we’re not just looking at a single view of beauty,” echoed Burns.

Ester Manas and Balthazar Delepierre, whose bridal-inspired Fall-Winter 2023 collection was one of this season’s most size-diverse runways, summarized it best in their accompanying show notes: “The body is not the subject. Because, obviously, at a wedding, everybody is invited. And all to the party. That is where the designer duo Ester and Balthazar take their stand.”

Editor’s Note: The views expressed in this commentary are solely those of the writer. CNN is showcasing the work of The Conversation, a collaboration between journalists and academics to provide news analysis and commentary. The content is produced solely by The Conversation.

CNN
 — 

We all know the routine by heart: “Please ensure your seats are in the upright position, tray tables stowed, window shades are up, laptops are stored in the overhead bins and electronic devices are set to flight mode.”

Now, the first four are reasonable, right? Window shades need to be up so we can see if there’s an emergency, such as fire. Tray tables need to be stowed and seats upright so we can get out of the row quickly. Laptops can become projectiles in an emergency, as the seat back pockets are not strong enough to contain them.

And mobile phones need to be set to flight mode so they can’t cause an emergency for the airplane, right? Well, it depends whom you ask.

Aviation navigation and communication relies on radio services, which has been coordinated to minimize interference since the 1920s.

The digital technology currently in use is much more advanced than some of the older analog technologies we used even 60 years ago. Research has shown personal electronic devices can emit a signal within the same frequency band as the aircraft’s communications and navigation systems, creating what is known as electromagnetic interference.

But in 1992, the US Federal Aviation Authority and Boeing, in an independent study, investigated the use of electronic devices on aircraft interference and found no issues with computers or other personal electronic devices during non-critical phases of flight. (Takeoffs and landings are considered the critical phases.)

The US Federal Communications Commission also began to create reserved frequency bandwidths for different uses – such as mobile phones and aircraft navigation and communications – so they do not interfere with one another. Governments around the globe developed the same strategies and policies to prevent interference problems with aviation. In the EU, electronic devices have been allowed to stay on since 2014.

Why then, with these global standards in place, has the aviation industry continued to ban the use of mobile phones? One of the problems lies with something you may not expect – ground interference.

Wireless networks are connected by a series of towers; the networks could become overloaded if passengers flying over these ground networks are all using their phones. The number of passengers that flew in 2021 was over 2.2 billion, and that’s half of what the 2019 passenger numbers were. The wireless companies might have a point here.

Of course, when it comes to mobile networks, the biggest change in recent years is the move to a new standard. Current 5G wireless networks – desirable for their higher speed data transfer – have caused concern for many within the aviation industry.

Radio frequency bandwidth is limited, yet we are still trying to add more new devices to it. The aviation industry points out that the 5G wireless network bandwidth spectrum is remarkably close to the reserved aviation bandwidth spectrum, which may cause interference with navigation systems near airports that assist with landing the aircraft.

Airline executives worry about your cellphone’s 5G network. Here’s why (2021)

Airline executives worry about your cellphone’s 5G network. Here’s why (2021)

02:14

Airport operators in Australia and the US have voiced aviation safety concerns linked to 5G rollout, however it appears to have rolled out without such problems in the European Union. Either way, it is prudent to limit mobile phone use on planes while issues around 5G are sorted out.

Most airlines now provide customers with Wi-Fi services that are either pay-as-you-go or free. With new Wi-Fi technologies, passengers could theoretically use their mobile phones to make video calls with friends or clients in-flight.

On a recent flight, I spoke with a cabin attendant and asked her opinion on phone use during flights. It would be an inconvenience for cabin crew to wait for passengers to finish their call to ask them if they would like any drinks or something to eat, she stated. On an airliner with 200+ passengers, in-flight service would take longer to complete if everyone was making phone calls.

For me, the problem with in-flight use of phones is more about the social experience of having 200+ people on a plane, and all potentially talking at once. In a time when disruptive passenger behaviour, including “air rage”, is increasingly frequent, phone use in flight might be another trigger that changes the whole flight experience.

Disruptive behaviours take on various forms, from noncompliance to safety requirements such as not wearing seat belts, verbal altercations with fellow passengers and cabin crew, to physical altercations with passengers and cabin crews – typically identified as air rage.

In conclusion – in-flight use of phones does not currently impair the aircraft’s ability to operate. But cabin crews may prefer not to be delayed in providing in-flight service to all of the passengers – it’s a lot of people to serve.

However, 5G technology is encroaching on the radio bandwidth of aircraft navigation systems; we’ll need more research to answer the 5G question regarding interference with aircraft navigation during landings. Remember that when we are discussing the two most critical phases of flight, takeoffs are optional – but landings are mandatory.

Editor’s Note: Sign up for Unlocking the World, CNN Travel’s weekly newsletter. Get the latest news in aviation, food and drink, where to stay and other travel developments.

CNN
 — 

He’d spent years backpacking around the world, and Japanese traveler Daisuke Kajiyama was finally ready to return home to pursue his long-held dream of opening up a guesthouse.

In 2011, Kajiyama arrived back in Japan with his Israeli partner Hila, who he met in Nepal, and the pair set about finding the perfect location for their future venture.

However, there were a couple of major stumbling blocks in their way. To start with, Kajiyama had very little money to speak of after years of globetrotting around destinations like Korea, Taiwan, India, Nepal, Guatemala, Cuba and Canada.

He also happened to have his heart set on a traditional Japanese house, typically known as kominka, which are usually passed down over generations.

“I wanted to have a traditional house in the countryside,” Kajiyama tells CNN Travel, explaining that he was determined to find two houses located next to each other, so that he and Hila could live in one, while the other would be a guesthouse that they’d run together. “I had a vision.”

When he was unable to find anything that met his requirements, Kajiyama decided to shift his search to include the growing number of abandoned homes in the country.

As younger people ditch rural areas in pursuit of jobs in the city, Japan’s countryside is becoming filled with “ghost” houses, or “akiya.”

According to the Japan Policy Forum, there were 61 million houses and 52 million households in Japan in 2013, and with the country’s population expected to decline from 127 million to about 88 million by 2065, this number is likely to increase.

Kajiyama was driving around Tamatori, a small village located in the Shizuoka prefecture, between Kyoto and Tokyo, surrounded by green tea plantations and rice fields, when he came across an elderly woman farming, and decided to approach her.

“I said ‘Do you know if there are any empty houses around here?’ And she just pointed,” he recalls.

He looked over at the area that she was signaling to and spotted two neglected houses side by side – a former green tea factory and an old farmer’s home – located close to a river.

Both properties had been uninhabited for at least seven years and needed a huge amount of work. Kajiyama asked the woman to contact the owner to find out if they’d be interested in selling.

“The owner said that no one could live there, as it was abandoned,” he says. “But he didn’t say ‘no.’ Everybody was always saying ‘no.’ But he didn’t. So I felt there was a small chance.”

Kajiyama returned to visit the houses around five times, before going to visit the owner himself to negotiate an agreement that would see him use the old green tree factory as a home, and convert the farmer’s house into the guesthouse he’d always envisioned.

While he was keen to purchase both of the homes, he explains that the traditions around home ownership in Japan mean that he is unable to do so until it’s passed down to the son of the current owner.

“They said ‘if you take all the responsibility yourself, you can take it.’ So we made an agreement on paper,” he says.

Both he and Hila were aware that they had a lot of work ahead of them, but the couple, who married in 2013, were thrilled to be one step closer to having their own guesthouse in an ideal spot.

“It’s a very nice location,” says Kajiyama. “It’s close to the city, but it’s really countryside. Also people still live here and go to work [in the city].

“The house is also in front of the river, so when you go to sleep you can hear the sound of the water.”

According to Kajiyama, the process of clearing the house, which is around 90 years old, before beginning the renovation works was one of the hardest parts of the process, simply because there was so much stuff to sort through. However, he was able to repurpose some of the items.

During the first year, he spent a lot of time connecting with locals, gaining knowledge about the home, and helping the local farmers with farming for the first year or so.

Although he wasn’t hugely experienced with renovation work, he had spent some time farming and completing building while he was backpacking, and had also taken odd jobs fixing peoples homes.

He completed much of the work on the guesthouse himself, replacing the floors and adding in a toilet, which he says was a wedding present from his parents, at a cost of around $10,000.

“I’m not really a professional,” he says.” I like to do carpentry and I enjoy creating things, but I have no experience in my background.

“From my several years of backpacking, I saw so many interesting buildings, so many houses of interesting shapes and I’ve been collecting those in my brain.”

Kajiyama was determined to keep the house as authentic as possible by using traditional materials.

He saved money by collecting traditional wood from building companies who were in the process of breaking down traditional houses.

“They need to spend the money to throw it away,” he explains. “But for me, some of the stuff is like treasure. So I would go and take the material that I wanted.

“The house is a very, very old style,” he says. “So it wouldn’t look nice if I brought in more modern materials. It’s totally authentic.”

He explains that very little work had previously been done to the house, which is quite unusual for a home built so many years ago.

“It’s totally authentic,” he says. “Usually, with traditional houses, some renovations are made to the walls, because the insulation is not so strong. So you lose the style.”

He says he received some financial support from the government, which meant he was able to bring in a carpenter and also benefited from Japan’s working holiday program, which allows travelers to work in exchange for food and board, when he needed extra help.

After doing some research into Japanese guesthouse permits, he discovered that one of the simplest ways to acquire one would be to register the property as an agriculture guesthouse.

As the area is filled with bamboo forests, this seemed like a no-brainer, and Kajiyama decided to learn everything he could about bamboo farming so that he could combine the two businesses.

“This is how I started farming,” he says.

In 2014, two years after they began working on the house, the couple were finally able to welcome their first guests.

“It was a beautiful feeling,” says Kajiyama. “Of course, this was my dream. But people really appreciate that it was abandoned and I brought it back to life.”

He says that hosting guests from all over the world has helped him to stay connected to his former life as a backpacker.

“I stay in one place, but people come to me and I feel like I’m traveling,” he says. “Today, it’s Australia, tomorrow it’s the UK and next week South Africa and India.

“People come from different places and they invite me to join them for dinner, so sometimes I join someone’s family life.”

Sadly, Hila passed away from cancer in 2022. Kajiyama stresses that his beloved wife played a huge part in helping him achieve his dream of having a guesthouse and says he couldn’t have done it without her.

“We were really together,” he adds. “She created this place with me. Without her it would not have been like this.”

While the three-bedroom guesthouse, which measures around 80 square meters, has been open for around eight years, Kajiyama is still working on it, and says he has no idea when he’ll be finished.

“It’s never ending,” he admits. “I’m halfway, I feel. It is beautiful already. But it started off abandoned, so it needs more details. And I’m getting better at creating, so I need time to do it.”

He explains that he’s unable to complete work on the home while guests are there. And while the property is closed during the winter, he spends two months as a bamboo farmer and usually spends a month traveling, which doesn’t leave him much time for renovations.

“Sometimes I don’t do anything,” he admits.

Yui Valley, which offers activities such as bamboo weaving workshops, has helped to bring many travelers to the village of Tamatori over the years.

“Most of the guests come after Tokyo, and it’s such a contrast,” he says. “They are really happy to share the nature and the tradition in our house.

“Most people have dreamed of coming to Japan for a long time and they have a very short time here.

“So they have such a beautiful energy. I’m happy to host in this way and join their holiday time. It’s very special [for me].”

Kajiyama estimates that he’s spent around $40,000 on the renovation work so far, and if the feedback from guests, and locals, is anything to go by, it seems to have been money well spent.

“People appreciate what I’ve done,” he adds. “So that makes me feel special.”

As for Hiroko, the woman who pointed out the house to him over a decade ago, Kajiyama says she’s stunned at the transformation, and is amazed at how many international travelers are coming to Tamatori to stay at Yui Valley.

“She cannot believe how much more beautiful it is 1738718087,” he says. “She didn’t think it was going to be like this. So she really appreciates it. She says ‘thank you’ a lot.”

Yui Valley, 1170 Okabecho Tamatori, Fujieda, Shizuoka 421-1101, Japan

Editor’s Note: The views expressed in this commentary are solely those of the writers. CNN is showcasing the work of The Conversation, a collaboration between journalists and academics to provide news analysis and commentary. The content is produced solely by The Conversation.

The Conversation
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Hugh Hefner launched Playboy Magazine 70 years ago this year. The first issue included a nude photograph of Marilyn Monroe, which he had purchased and published without her knowledge or consent.

Hefner went on to build the Playboy brand off the backs of the countless women featured in its pages, whose beauty and performance of heightened feminine sexuality have entertained its readers for generations.

Approaching its 70th anniversary in December, Playboy has radically shifted. With the magazine no longer in publication, the Playboy Mansion sold to a developer and London’s last remaining Playboy Club closing in 2021, what is the future for Playboy? The brand is changing to keep up with the post-#MeToo world.

Hefner passed away one month before allegations against film producer Harvey Weinstein surfaced in 2017 giving momentum to the #MeToo movement (which saw survivors of sexual assault and harassment speak out against their abusers).

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In recent years, many have re-evaluated Hefner’s legacy and relationships with women. The 2022 docuseries “The Secrets of Playboy” (which aired on Channel 4 in the UK) detailed sexual misconduct accusations against Hefner from several ex-girlfriends, including model Sondra Theodore and TV personality Holly Madison.

Hefner and Playboy’s relationship with women has been complicated. Playboy was an early supporter of abortion rights, helped fund the first rape kit and was at times an early proponent of inclusivity (for example featuring transgender model, Caroline “Tula” Cossey, in its June 1981 issue). But most women featured in Playboy have fit within a narrow beauty standard — thin, white, able-bodied and blonde.

Meanwhile Hefner’s personal relationship with his much younger girlfriends reportedly followed patterns of control and emotional abuse. Ex-girlfriend Holly Madison described Hefner as treating her “like a glorified pet” in her 2015 memoir, “Down the Rabbit Hole.”

Hefner’s passing meant he evaded reckoning with the #MeToo movement. Playboy, however, responded, releasing a statement in which it affirmed support for the women featured in “The Secrets of Playboy” and called Hefner’s actions “abhorrent.”

The statement declared that the brand was no longer affiliated with the Hefner family and would be focusing on aspects of the company’s legacy that align with values of sex positivity and free expression.

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Today, Playboy is a very different company from the one Hefner launched nearly 70 years ago. Roughly 80% of Playboy staff identify as women, according the company, and its motto has changed from “Entertainment for Men” to “Pleasure for All.” Shares in the company are publicly traded and 40% of its board and management are women.

The company has also moved towards more creator-led content through its app, Playboy Centerfold. Similar to subscription content service OnlyFans, Playboy Centerfold allows subscribers to view content from and interact with its creators, which it call “bunnies.”

On the app, creators — or bunnies — are able portray their own bodies however they wish, putting the power back in their hands. Perhaps Playboy’s future is no longer in serving the male gaze, but instead the very audience Hefner dismissed in his first letter from the editor:

“If you’re a man between the ages of 18 and 80 Playboy is meant for you … If you’re somebody’s sister, wife or mother-in-law and picked us up by mistake, please pass us along to the man in your life and get back to your Ladies Home Companion.”

The stars of Playboy’s mid-2000s reality series, Holly Madison and Bridget Marquardt, are also enjoying a resurgence among fans.

“The Girls Next Door” launched in 2004. The show focused on the lives of Hefner’s three girlfriends, Madison, Marquardt and Kendra Wilkinson. It became E’s best performing show and cultivated a new female audience for Playboy.

“The Girls Next Door” was a story of complicated empowerment despite patriarchal interference. Its three female protagonists went from being known solely as some of Hefner’s many blonde girlfriends, to celebrities in their own right.

They each ultimately broke up with Hefner, leaving the Mansion and going on to lead successful careers.

The show’s depiction of Madison, Marquardt and Wilkinson as empowered, fun-loving and complex individuals, who found joy and agency through expressing their sexuality was perhaps what drew so many female fans to the show. However, amid the girls’ fight for agency, Hefner retaliated.

The series shows that he maintained final say in every Playboy photograph of the girls, as well as imposing strict curfews and spending allowances.

In Madison and Wilkinson’s memoirs, “Down the Rabbit Hole,” and “Sliding into Home,” they claim that production consistently undermined them. They refused to pay them for the first season, didn’t credit them until season four and aired their uncensored nude bodies in foreign broadcasts and DVD releases without consent.

READ MORE: #MeToo in space: We must address the potential for sexual harassment and assault away from Earth

Fan interest in “The Girls Next Door” remains strong. In August 2022 Madison and Marquardt launched their podcast “Girls Next Level,” where they interview previous playmates and interact with fans. They also recap episodes from their own points of view, unpacking their experiences of working on the show.

Having reached 10 million downloads as of February 2023, the success of the podcast — 14 years after the last episode of “The Girls Next Door” — speaks to the cultural legacy of the Playboy brand. It also shows that despite Hefner’s original editor’s note, Playboy resonates with some women.

Playboy is now in a post-Hefner era, where the imagery of women found within old issues of Playboy can serve as inspiration for others to enjoy their own sexuality. Whatever the future has for the company, the concept of Playboy has become public property — be that in the appearance of Playboy bunny costumes each Halloween, the popularity of cheeky Playboy logo tattoos or branded lingerie and clothing.

In a post-#MeToo era, the women of Playboy are speaking up and taking over. With the mansion gates closed, the bunnies are finally reclaiming the brand as their own.

Top Image: Hugh Hefner with Playboy “bunnies” in London in 1966.